RENEGADE FLY RODS

Renegade Fly Rods was Alex's most ambitious project to date. In the Spring of 2020, Alex moved from managing & producing for a Youtube channel - to helping a startup fly fishing company completely reinvent itself. With only the name & a general idea for a mission statement; Alex was an integral part in shaping Renegade's brand look, feel, voice, product assortment, design and the content that spoke to these key attributes.

Roles:

Lead Videographer & Photographer

Director of Social Strategy & Management

Product Designer

Website Designer

Wearing many hats, Alex was able to cultivate a brand following across 4 social platforms. Racking up over 17,000 followers in 5 months - with a heavy content driven marketing strategy.

His time amongst "The Collective" (Renegade's ambassador program) found him generating photos & videos across 10+ states . This diversity in landscape, shooting conditions, and fisheries has allowed him to be extremely well rounded when it comes to capturing the outdoors. That being said, Renegade's product reveal videos had Alex working in a Studio setting for Product Photography & Videography. Renegade Fly Rods has given Alex a Masterclass in brand building & cultivating a culture through the social & content medium.